A man in a suit and tie is sitting at a table talking to another man.

Unlock Growth Opportunities with Expert Client Listening Strategies


Harness Insight Across a Wider Range to Inform Growth, then Innovate with Confidence

Why Choose Carton & Co Now?


✔️ Enhanced Client Relationships: Strengthen bonds with clients through effective listening.


✔️ Competitive Advantage: Stay ahead by acting on valuable feedback.


✔️ Tailored Strategies: Customised solutions to meet your firm's unique needs


Client, introducer and business partner expectations have shifted, especially with recent changes in technology and work environments. Engaging in meaningful conversations about these changes can uncover opportunities to add value to your services and strengthen client relationships.


While recognising the importance of client listening, many law firms struggle to find the time. Recent research indicates that professionals are eager to engage more deeply with clients but face time constraints.


Prioritising client feedback can serve as a catalyst for positive change. If you constantly act on that more effectively than your competitors, your practice will be successful - retaining and winning more instructions from current clients and new prospects. 


Our research still confirms that professionals are frustrated by not doing enough. We know that listening to clients and the ammunition it provides is the best catalyst for positive change to support growth, but struggle to make the time.


For example:


🔍 71% are not collecting feedback from enough of their clients


🔍 Only 30% ask more than half of their consumer clients


🔍 Only 25% ask more than half SME clients


🔍 Only 24% ask more than half of their corporate clients


🔍 57% - our people are not sharing the feedback they have received.

 

At Carton & Co, we work closely with law firms to develop more effective and comprehensive client listening strategies. By partnering with your team, we help you understand client needs, uncover insights, and translate them into actionable improvements for your practice.

A diagram of a continuous learning and development cycle

Do You Have the Right Blend of Client Feedback?


To build a stronger business, consider:


✔️  More effective sharing and collaboration to act on the insights and ammunition that feedback provides. 


✔️  Improve, streamline and perhaps automate some of the process.


✔️  More Timely Capture, evaluation and response.


✔️  Broadening Feedback Collection: Gather input from a larger percentage of clients. Share findings across the practice.


✔️  Forward-Looking Analysis: Identify emerging opportunities and anticipate client needs.


✔️  Reflective Learning: Assess past experiences to inform future actions.


Are You Acting on Feedback Across Your Practice?


A comprehensive approach may include:

 

🔅 Structured and persistent client feedback processes - looking forward and back.


🔅 A central repository for feedback that can be readily shared.


🔅 Online reviews - Review Solicitors, Google, Trustpilot primarily for private clients.


🔅 Your own client feedback questionnaires - preferably while matters are still live.


🔅 Business review meetings - by your people and independently for some by ours.


🔅 Social media exchanges and your website.


🔅 Pro-active account and relationship management.


🔅 "Always on" automated capture, analysis and sharing of feedback, practice-wide.


🔅 Active discussion of feedback to explore and develop new initiatives.


🔅 Coaching to give confidence to ask the right questions - and respond.


🔅 Comparison of key metrics and indicators across the practice and with others.


Achieving the right balance of these initiatives can lead to a sustainable competitive advantage.

Working with Carton & Co


We understand the unique challenges faced by law firms when it comes to gathering and acting on client feedback. Our team collaborates with you to create tailored strategies that integrate seamlessly into your practice. Whether it’s developing a structured feedback process or identifying new opportunities to enhance your client relationships, we’re here to support you at every step.


By putting client listening at the forefront, we help you strengthen relationships, retain valuable clients, and position your firm for long-term success.


YOUR NEXT STEP: Schedule a Free Consultation with Allan Carton Today!

Ask Us to Contact You